rking sites, C Ronaldo, Neymar and Wayne Rooney in the video pack, packed everything, ready to go onto the court, just as the title of general, meaning the World Cup approaching, Nike is ready. Because of the big players to join in the ad, please come out a month later easily break a thousand hits. Then an ad named winner left (WinnerStays) released in late April, Nike resorted to all players headed, C Ronaldo, Neymar, white, Alessandro Nesta and so so gorgeous lineup plus World Cup Stadium context simulation, even the Hulk appeared on camera, four minutes superstar meal audience applauded again and again. And the video's Youtube hits has reached a staggering 70 million.
May 24, Adidas resorted killer, led by a Messi, Ozil, Alves, Suarez, pigs, and other portrait Harvey joined the advertising "dream: desperate" (TheDream: All inorNothing ) formally launched, with Nike different virtual World Cup scene, Adidas in the video without reservation all the official use of available equity, official logo, with the ball, the official trailers, courtside advertising, real World Cup venues, and more. The ad is only ten days on the line, hits on YouTube already climbed 30 million.
3, the biggest suspense is a sense of participation, that is to say during the World cheap jordan shoes for men Cup, who can manufacture more creative sense, more inspired sense of participation of the fans, who more ahead.
For now, Nike, Adidas ahead of a chip. You know, but the official sponsor Adidas, Nike has done the overwhelming and worth reflection.
The next World Cup marketing battle, you feel Adidas and Nike, who would win?
World War II
say soccer equipment market heavyweights, none other than non Adidas. This football started in 1948 with the German sports brand companies are now in the soccer equipment market is still occupying nearly 40% share of the revenues in 2013 reached nearly $ 2.4 billion.
As the world's largest sports football, its main markets in Europe, proximity and easier, which became the headquarters are in Europe, Adidas has been proud of chips.
Adidas and the World Cup of origin, dates back to the 1970s - Adidas in 1970 sponsored the first World Cup. Last year, Adidas and FIFA official completion of the renewal of the contract, Adidas will be the official partner of FIFA until 2030. ? 60 years of marriage as Adidas CEO Herbert Hainer (HerbertHainer) said: "Football has been part of the Adidas brand DNA, the tradition is a beacon brand continues."
However, the late 1960s, American companies started by running Nike seems to h Retro jordans for sale ave come from behind the trend, 2013 Nike's revenues in the football market has reached $ 2 billion, accounting for nearly 30% market share. In fact, Nike into the football market is only just 20 years; in 1994, when the World Cup "settled" in the US, and on occasion Nike.
2014 years Yes World Cup year, the two sporting goods giant is bound to expand the party Enter the Dragon.
Adidas CEO Hainer at the beginning of the performance of his ambition: "2014 is not just in football, but belongs to Adidas football years." This is also in line with the style of the World Cup official sponsors, official logo, mascot, an official with the ball, all the officials and staff apparel suppliers, advertising and other equity on the sidelines like a Kung Fu in hand, Adidas resounding: I'm the king, Other sports brand Please step aside.
On the other hand, did not get an official interest in the World Cup it appears Nike "warmth" Many, Nike global creative director responsible for the World Cup Martin Rorty (MartinLotti) recent interview said:? "In fact, much like the World Cup and the Olympic Games All the teams are countries with a strong collective sense of honor, Nike need to do is to use creativity to the perfect combination of patriotism and football. "evasive, cheap jordans for sale emphasizing the creative product itself, but to arouse sympathy of the fans, but also with his own Nike The way to "play" the World Cup.
shirt sponsorship interpretation of marketing "offensive"
On the Brazil World Cup, Nike will provide 10 team jersey, namely: Australia, Brazil, Croatia, England, France, Greece, Netherlands, Portugal, South Korea and the United States team. Wherein the hot favorite to win Brazil, England, Portugal and other popular team is bound to be resistance, Kebo lot of attention, and the locking Nike US team will also ensure a stable position in the North American market.
The Adidas sponsored by reducing the number of teams from 12 at the last World Cup for nine, namely: Spain, Argentina, Colombia, Germany, Japan, Mexico, Nigeria, Bosnia and Herzegovina team and the Russian team. But Spain, Argentina, Germany formed the "Adi defending World Cup champion team" can not be underestimated.
However, notably when the two fight each other brand chiefs, PUMA slowly from behind to catch up, this year's World Cup in Italy, Switzerland, Ivory Coast, Algeria, Cameroon, Ghana, Uruguay, Chile support a total of eight countries PUMA team wearing jersey. The shares of the new forces will inevitably whipped up a whirlwind in the World Cup.
Cheap air jordans for sale is easy to see, once dominated Europe, Adidas seems to have lost its dominance over the national team has been put on a face-lift or PUMA Nike jersey. This Adidas spend a lot of money on the World Cup official sponsors of interests are inextricably linked.
Sponsored star shoes also learned
In addition to shirts, sneakers became Adidas and Nike (expansion location information) Also competing for a piece of the battlefield.
According to sports marketing research firm Repucom released last week by the market value of the world's top ten most football star ranking, and Nike signed six people, three people belonging to Adidas camp.
Nike-sponsored Portuguese grams? Ronaldo (C Lo) with 86% of global visibility led the rankings. The 2013 year-shirt printed with his name, sold more than one million. Macy's Adidas sponsored global visibility was 76%, ranking second. Repucom believes, C Lo active on social networks will help enhance its market value. C Lo on Twitter (Twitter) already has 26 million fans, while "reticent" Messi is only 2 million followers.
This year the World Cup (thematic reading) on ??both the contest will also campaign for their respective brand owner. And Iniesta, Pique, Torres, Neymar, Casey, who also is a lot of attention boots. Nike, cheap jordans online Adidas also released as early as the beginning of new boots to expand media sound volume:
In fact, the sponsor players, Nike and Adidas also have their own small mind. In most cases, sponsors will remain star jerseys and sneakers brand consistency, so "do the wedding dress for others" is. However, there are also slip through the net.
While Adidas is the German team shirt sponsor, but the "German tanks," more than the big players are wearing Nike boots. Before a match between Germany and Poland, the attentive audience was surprised to find that there are nine German starting players wear Nike boots. But Adidas denied that they failed to "identify what", said the German team of 27 people, 14 people are wearing Adidas shoes. On the other hand, wearing Nike jersey, but Van Persie put the ball Adidas boots. It is seen in a game between the two sides of the situation in jersey boots the battle.
allow advertisers to more severe
advertising has become the two giants of each World Cup Taking a propaganda tradition, but also each of the parties to "show off" their time. Of course, as an official sponsor and unofficial sponsor of the difference, Adidas "perfectly justifiable", Nike can only "the cover of darkness."
As early as the end of 2013, Adidas began the first round of the offensive. One ad, called Samba series (SambaCollection) of the Adidas brand and unique Brazilian style together, and in just two months, the video traffic will be easily exceeded the 12 million times, it has also become a Adi was the highest ad views.
And in a few weeks, Nike will give a comeback, one called Dare to Brazil (Dare to beBrasilian) advertising Nike brand and indirectly through a virtual Brazilian classic Brazilian World Cup players and coaches cleverly linked. However, 5.5 million hits some seem inferior.
In the next few months, Nike fell into silence, then Adidas has released a series of three series of ads, two of which are on the official World Cup ball (Brazuca): Iam Brazuca and Brazuca Around the World Series, where "I ambrazuca" as the official football introductory video, click-through rate on YouTube nearly four million (FIG), which does not include secondary spread to other sites. BrazucaAround the World Series as a supplement to the former, for all the participating countries each made a "personal custom", arouse the enthusiasm of the fans native countries and resonance, click on the total amount of the series also quickly reach thousands of levels.
Another ad FastorFail was mentioned before about the boots, Adidas housekeeping star Lionel Messi portrait appearance, his speed and skill demonstrated vividly. Advertising a Macy's fans flocked to tens of millions of hits is the best witness. No wonder Adi official vowed: Adidas World Cup this year will sell 2 million pairs of shoes.
We can say that the advertising campaign before April just preheat the two sides, culminating in the World Cup approaching real time comes. Everyone knows that there will be over one billion viewers attention to this feast.
April 1, Nike took out his ace in the hole, stroke on everything (RiskEverything) ad first appeared in the major media and social networking sites, C Ronaldo, Neymar and Wayne Rooney pack in the video, RBI everything, ready to go onto the court, just as the title of general, meaning the World Cup approaching, Nike is ready. Because of the big players to join in the ad, please come out a month later easily break a thousand hits.
However, Nike's advertising storm did not stop, and four years ago, the future of advertising writing (Write the Future), as an ad named winner left (WinnerStays) released in late April, Nike resorted All Alone star, C Ronaldo, Neymar, white, Alessandro Nesta and so so gorgeous lineup plus World Cup Stadium simulation scenarios, and even Hulk appear on camera, four minutes superstar meal audience applauded again and again.
And the video's Youtube hits has reached a staggering 70 million. As unofficial sponsor, Nike used "Superstar policy" once again "ambush" Adidas. ? As Mark Parker, Nike (MarkParker) said: "Energy World Cup is amazing, we hope to use these energies to affect our customers and enhance our brand, and ultimately be able to establish our leadership in football."
Nike overwhelming, as the official sponsor Adidas positive nature to fight back. May 24, Adidas resorted killer, led by a Messi, Ozil, Alves, Suarez, pigs, and other portrait Harvey joined the advertising "dream: desperate" (The Dream: All inorNothing) official on-line, with Nike different virtual World Cup scene, Adidas in the video without reservation all the official use of available equity, official logo, with the ball, the official trailers, courtside advertising, real World Cup venues, and more.
The ad only ten days on the line, hits on YouTube already climbed 30 million. I believe in occasion of the World Cup approaching, this figure will have a new breakthrough. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Tag: jordan xx9 sunset , what the jordans , michael jordan 12 shoes for sale , original jordan 2 ,cheap jordans online for sale.