reviewed adidas in 2016. It became the second largest sportswear brand in the United States. This year, it continued to take advantage of its pursuit and planned to increase its market share. According to researcher NPD retail group, Nike in the United States sports shoes market share in April is 34.7%, back in May 2016 35.9% when it is decreased; but Adidas increased from 6.3% in May 2017 to 11.3% in May 2016, the sales growth of 31% in the first quarter of this year.
Mark King, head of
adidas North America, believes that one of the brand advantages is that it can be predicted before the trend takes place. It is undeniable that the fastest growing shoes these days, must be based on the "attitude of life" of those shoes, money design, that is, life for the design of packaging shoes. Such as Adidas, NMD and UltraBOOST, these brands become the best-selling sports shoes. At the same time, Adidas is also innovative, such as the recent emergence of new products - German, Army, Trainers and inspired by the movie "The Life Aquatic" shoes.
adidas is working to improve the yield and speed, in terms of style will continue to inject more fresh topics and elements, and said to open more outlets to sell their products and the right product in the right market at the right time, suggesting that the adidas will cause the new impact on the shoes market.
APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! before, when the introduction of NMD R2, Adidas brings more than double NMD R1 Japanese do not note, have a good market response. The adidas should also be the way to transplant the new NMD R2 shoes, shoes famous photographic account; @sneakerprophet_ in the INS Po on a pair of suspected Japanese don't note models of the new NMD R2 shoes. The Japanese don't note models consistent use of black and white tone is also used as the theme of his works throughout the footwear design, due to the stability of block removed BOOST in front end of the bottom, the Japanese words were dotted on the side of shoes with a strong recognition of the Three Stripes Logo, if no accident, heel strap also can use the same Japanese decoration. However, there is no specific information on the sale of the shoes.
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